A thorough advertising campaign for Band-Aid created in Media Arts and Design 443: Creative Advertising Campaigns. Our goals were to position Band-Aid as a leader in improving diversity and equality within the minds of the consumer and to strengthen Band-Aid’s ranking in comparison to other bandage brands. To do so, our big idea was for Band-Aid to make colored bandages for all different skin tones are available and create a variety of advertisements that gave its consumers a sense of inclusivity.
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